I spend most of my computing time on my desktop computer, and I’ve lost count of how many times I came across an interesting iOS application, only to realise that the only way to actually install on my iPhone was to actually get my iPhone, which could be anywhere in the house, open the App Store, search for the application, hopefully actually find it (search in the App Store is dreadfully bad), and then install it, all the while hoping the App Store app won’t soil its undies halfway through.įor Android applications, I just click install on the Play Store web listing, and I’m done. For instance, it’s 2016, and you still can’t install applications from the App Store web listing to your iPhone or iPad. Installing applications is just one of the many things where Android outshines iOS. And, frankly, it’s not as big a deal as headlines are making it seem. Technically speaking, that’s probably not a huge leap. And later Google would show a button that take you to the Play Store to install the app.Īnd now Google has cut out the middleman – for some of us, at least – by skipping the step of opening the Google Play Store app before installing. You can open a traditional web search result directly into an app. App indexing – wherein Google actually sorts through the content of an app so it can present it back to users in any number of ways – is the key to all this. But Google over the past year or so has gotten serious about getting more apps in front of more users, particularly in search results – which remains Google’s bread and butter.
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